BFM Brandfest Shots Series

These bite-sized and laser-focused Shots are packed with insightful facts and tips, brought to you by key opinion leaders in the industry.

BFM Brandfest Shots # 1: Media Consumption Today, and the Near Future

Wednesday | 8 July | 3pm

A radical change is being forced upon media plans these days. This punchy 20-minute Shot will feature a snapshot of media consumption, media that fared well and the reasons behind their strategies, as well as what to expect from the media scene for the next 3 - 6 months.

Speaker: Yong Shel Vei, Director, Annalect

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 2: People! Purpose! Profits!

Wednesday | 22 July | 2pm

There are 2 directions for delivering growth – Out-Inside-Out or Outside-In. Marketing organisations that opt for the Out-Inside-Out approach will fire-up its people, instil within them a sense of purpose, and deliver growth. And that's exactly what Tarang will be talking to Andreas about in this intense 30-minute chat.

Speaker: Tarang Gupta, Managing Director, Dutch Lady Milk Industries Berhad

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 3: E-Commerce Opportunities and Potential Solutions

Wednesday | 12 August | 3pm

Hear first-hand from e-commerce heroes, Hans-Peter and Kevin, in this 30-minute chat on how brands can steer their e-commerce growth, and potential solutions that can be considered by organisations for investment and growth.

Speakers: Hans-Peter Ressel, Founder & CEO, Momentum Commerce | Kevin Lee, Founder and CEO, LYNX Solutions

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 4: The Digitally Inspired Growth of Amazin' Graze and Oxwhite

Wednesday | 26 August | 3pm

Amazin' Graze, an Asian purveyor of fun and healthy snacks; and Oxwhite, a brand that creates quality living essentials at affordable prices, give us in-depth insights about the successful leveraging of digital platforms and strategies to grow their brands in the e-commerce space.

Speakers: Amy Zheng, CEO & Co-Founder, Amazin' Graze | Rachel Tan, Head of Business, Oxwhite

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Shots # 5: LEVERAGING THE POWER OF MICRO-INFLUENCERS

Wednesday | 9 September | 3pm

Unveil how your brand can reach out and connect with your target audience by leveraging the power of micro-influencers. Learn how your brand can engage with customers who wish to identify themselves with everyday people like themselves and from there, gain confidence in buying your brand.

Speaker: Yuhwen Foong, Founder and CEO of SushiVid

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM BRANDFEST SHOTS #6: BRAND BUILDING FROM NOW TILL MID-2021

Wednesday | 23 September | 3pm

MC Lai will kick-off with an update about current happenings in the Malaysian consumer market and build a scenario about anticipated marketing and commercial developments until mid-2021. With insights into marketing challenges that Brand Marketers are expected to experience, this Shots session will better prepare you for a future that is most likely to be a more optimistic commercial environment.

Speakers: MC Lai, CEO Kantar Malaysia | Insights Division

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

BFM Brandfest Dialogues

Our concluded BFM Brandfest Dialogue series throughout the month of June saw industry experts discussing post-pandemic solutions in the world of marketing and e-commerce. If you missed any of them, you can always catch up by watching the series' videos right here!

BFM Brandfest Dialogue 1: Market Snapshot: Now and the Rest of 2020

Wednesday | 10 June | 2pm - 2.45pm

We dive into the radical change in market behaviour during the country’s Movement Control Order.

Speakers: Dr. Wong Chin Chin, Account Director, Worldpanel Division of Kantar Malaysia | Maslina M. Mokhtar, Brand Guidance Domain Lead & Client Partner, Kantar Insights Division

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Dialogue 2: Fast Track your E-Commerce Plans Now

Wednesday | 17 June | 2pm - 2.30pm

How can a brand accelerate its e-commerce initiatives given the steep learning curve of today?

Speakers: Hans-Peter Ressel, CEO & Founder, Momentum Commerce | Kevin Lee, CEO & Founder, LYNX Solutions

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here

BFM Brandfest Dialogue 3: How is Brand Communications Coping in a Changing Landscape?

Wednesday | 24 June | 2pm - 2.30pm

What are brand communications’ current priorities when crafting communication plans, especially in an environment that rapidly includes social digital platforms, to cope with the new normal?

Speakers: Daryll Tan, Co-Founder, OpenMinds Malaysia | Ramakrishnan C.N., Partner, Entropia Malaysia

Moderator: Andreas Vogiatzakis, Executive Director of AMVPlus Advisory (www.amvplus.com)

Watch the video here